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If automation is neither tied to business goals nor backed by data, then you don't need it.
Technological tools for automation would then just be toys that don't serve business purposes.
Yes, and such cases are not rare.
If you don't take all relevant contexts into account, such as one-time and recurring costs for automation, as well as the real measurable value it brings, it may turn out to be meaningless in this particular case.
No, not if you apply the right development strategy and proven workflows.
A lot of attention from management and C-level executives will be needed only at the beginning.
Then only for reports on successful results.
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